What You Need to Know About Our Holiday Market

What’s going on in our market this holiday season? Let’s discuss.

Thanksgiving is upon us, and as the holiday season begins to ramp up, so too does our market. This might surprise you, as spring and summer tend to be considered the most active times of year, but the truth is that, despite the comparatively low inventory we see in fall and winter, the later months of the year are actually a great time to make a move. So, if you’ve been wondering whether you should wait until spring to sell, the answer is no. If you have the desire and means to move right now, you should definitely take that plunge. Of course, please feel free to reach out to us if you’d like our help realizing your real estate goals. We’re always here for you. With that said, we hope you have a very happy Thanksgiving. In the spirit of the season, we want you to know we’re grateful for you and your support. Thank you for everything.  If you have any other questions or would like more information about what we can do for you, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Real Estate Market Outlook for the North Florida Market

Although many markets around the country are softening, ours is continuing to hold strong. Here’s why.

I just returned from Washington D.C. where I spent three full days with my mentor, Mike Ferry, and 800 of some of the best real estate agents throughout North America.

The more I listened to professionals from California to Montreal to Miami, I kept hearing about how their markets have softened. 

I’ve been studying our own local market, so I wanted to share my professional opinion as well as a few economists’. For starters, inventory here continues to be in demand, the decrease in mortgage rates has injected additional demand, and we expect a strong market to continue into the 2020 election year. After the election is when we expect the slowdown. 

Data suggests that our North Florida market will outperform the national market in a slowdown or correction. Why? Look at the national debt chart. The U.S. national debt is upwards of $21 trillion. History shows us that huge national debt leads to reduced economic growth, a weaker U.S. dollar, higher taxes, and higher inflation.

Demand will always provide shelter during a market correction.

If you’re a business owner, what’s your biggest expense? Payroll, right? There are nine states that have no state income tax for their residents: Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington, and Wyoming. If you’re a large corporation, you would rather reduce your payroll costs than lay people off. 

Perhaps I’m biased, but I’d rather move to Florida than any of these other states. I’m not alone in this thought process. Duval County has seen a population increase of 2% in the last 12 months while St. John’s County has grown by 4% per year for two years in a row. According to niche.com and many other sites, St. John’s County is the No. 1 place to live in the state of Florida.

These factors create demand, and demand will always provide shelter during a market correction. Whether you already live here in Northeast Florida or a relocation is in your future, our economic outlook is good and the quality of life here is even better.

If you have any questions for me, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.

A Holiday Message to You

Happy Holidays! In the spirit of the season, I would like to extend my warmest thanks to all of you. For your loyalty, for your referrals,  and your business. Your support means so much to me, and the business in 2018, wouldn’t have been possible with out you.  I look forward to continuing to serve our community and am excited to work with you all in the new year to come. Merry Christmas, Happy Holidays, and Happy New Years! To hear our full holiday message, watch this short video.

An Update on Our Market’s Supply and Demand

Supply and demand is an important thing to know if you want to understand your micro-market.

When determining the market value of a property before listing it, I take several factors into consideration, including:

  • Location
  • Upgrades
  • Comparable homes
  • Square footage

Another very important factor is the supply and demand of homes in that property’s price point.

For example, during the month of August in Ponte Vedra Beach, there were 370 active listings and 54 sold listings, which left that area with 6.85 months of inventory. This means that if sales continued at the same rate as they have and no new homes came on the market, it would take 6.85 months to sell off all their remaining inventory.

In Ponte Vedra’s Nocatee community, there were 225 active listings during the month of August, and 84 of those listings sold, which left 2.68 months of inventory.

Whether you’re a buyer or a seller, it’s very important to look at the micro-market in your price point to see what the supply and demand is.

If you have any questions about this topic or your local market or you’re thinking of buying or selling a home soon, please feel free to reach out to me. I’d be happy to help you.

Ponte Vedra Beach: A Great Place to Work Hard, Play Hard, and Live Smart

Ponte Vedra Beach is a great place to live and raise a family, and today I’ll tell you why.

I know from experience. When I moved here 15 years ago, I knew only one person and I was scared to death, but I’m glad I did.

Located in St. Johns County, Ponte Vedra Beach is about 20 minutes north of St. Augustine and 30 to 35 minutes south of Jacksonville. In this small coastal town, you’re never too far from the beach. If you like to play golf, we are home to the famous TPC (Tournament Players Championship), and the PGA’s headquarters is located here as well.

Not only that, but St. Johns County is the top-rated school district in the state of Florida, and it’s easier and more affordable to live here than you might think. The average home price is $645,000, but you can find a single-family homes in all price ranges. You can buy one for as little as $300,000 or buy one for $4 million right on the ocean.

If you have any more questions about what Ponte Vedra Beach offers or you’re thinking of buying a home here, don’t hesitate to call or email me. I’d love to speak with you.

June 2018 Market Update


People are getting mixed messages about whether the market favors buyers or sellers more, but the truth is that it’s more complicated than that. Let me explain.

Summer is here, and the year is almost half over. Since we’re cruising right along through 2018, a lot of people want to know what is happening in the real estate market. I look at the market every day, so I’ve made some notes of my observations that I’d like to share with you.

Does the market favor buyers or sellers? People are getting conflicting information about this topic, and the truth is that it’s all about supply and demand. The market is very hot in some areas at different price points. Some sellers are getting multiple offers, their homes are spending very few days on the market, and they’re getting more money than they thought they would. Some people, on the other hand, are struggling with stagnating listings, causing them to resort to price adjustments.

In the price range below $500,000 for residential single-family homes in St. Johns County and Duval Country, sellers are ruling because of the low inventory, which is 3.6 months’ worth in that price range.

Now take the exact same area at a different price point: Homes in the higher price point between $500,000 and $1 million are taking up to six months and several price adjustments to sell, and there are 6.8 months’ worth of homes available. In the price point above $1 million, we have 13.6 months of inventory.

Keep in mind that homes in all price points are selling very well, but those under $500,000 are selling like hotcakes with the lack of inventory. If you’re looking for homes in any of these price points, you have advantages and disadvantages to deal with. You’ll need an experienced agent to help you navigate the market—what your competition looks like, how many months the home has been on the market, whether the price is fair, and so on.

I happen to be such an agent, so If you’re entering the market soon, please reach out to me. We will have a straightforward conversation about the market that you can use to your advantage when moving forward with your transaction.

Ponte Vedra Beach sign

The Latest About the Ponte Vedra Beach Housing Market

Ponte Vedra Beach has had an excellent real estate run over the past year. In 2014, 1,966 homes were sold. In 2015, 2,022 homes sold. That means we sold 236 more homes last year compared to the year before.


We’re hoping to see inventory go down a little bit. Right now, the current supply of homes rests at six months. That’s a balanced market for buyers and sellers alike. However, there are significantly fewer homes available below $350,000. For homes priced above $700,000, there’s about eight months of inventory. However, these numbers don’t account for condominiums and vacant land; it’s only for single-family homes.

What do these statistics mean for consumers? While our market is healthy and normal, we’re still sensitive to pricing. When sellers price their properties too high, they sit on the market and often fail to sell. The average days on the market for January 2016 was 99 days.

If you’re interested in buying or selling a home in the surrounding Ponte Vedra Beach area, reach out to me by phone or email at your earliest convenience. Let’s get the ball rolling! I’d be happy to answer any real estate questions you might have!


Happy Holidays From Our Team

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Today, I am here to say thank you. The team, Brandon, Sylvia, Danielle, Jill and I want to thank you so much for all of the business you referred to us this year.

If it wasn’t for your trust in us, we wouldn’t be able to have this business that has grown leaps and bounds. We’re so thankful for it.

Thank you again for your business. Have a wonderful holiday with your family and friends!

Home Inspection

What Are the Benefits of Having an Inspection Before Listing Your Jacksonville Area Home?

Today, we want to briefly discuss a crucial step in any real estate transaction: the home inspection.

When people hear the word “inspection,” they often think of it as a way buyers protect themselves. While this is true, inspections also play an important role for sellers as well! Often, sellers have taken all the right steps to get their home sold. They have hired an agent to market their home, decluttered, added fresh paint, and spruced up the landscaping. The home is on the market and they are getting positive feedback; before long, they have an offer, and a contract is signed. Everything seems to be going great.

Within 10 days of the contract being signed, the buyer will schedule an inspection. As a seller, you may be shocked at what the inspector will find. You may have a water intrusion problem or a gas leak that you were completely unaware of. All of a sudden, all the repairs found in a home inspection start to add up. Wouldn’t it have been better to do the home inspection before you put the home on the market?

That way, if there were any deal breakers, you could have made those repairs or at least been aware of them so that no one would be taken off guard.

We recommend getting an inspection ahead of time and addressing repairs before there is a buyer in the picture. This will save you a lot of stress down the road!

If you have questions about this topic, or if you need real estate assistance of any kind, give us a call or shoot us a quick email. We would love to hear from you!